Restaurant Platforms vs DoorDash
DoorDash is a great way to get discovered — but every order comes with a commission and the customer becomes theirs, not yours. Here's how keeping your orders direct compares.
- 0% ordering commission
- You own your customers
- All-in-one, cancel anytime
The real difference is who keeps the money
DoorDash is great for getting discovered. But discovery shouldn't mean a permanent cut of every order — or losing the customer to the app.
The customer belongs to DoorDash.
The customer is added to your CRM.
Keep what you earn
Marketplaces like DoorDash publicly charge roughly 15–30% commission per order. On your own direct ordering site, that number is 0%. Over a busy month, the difference is real money back in your pocket.
Own the customer, not just the order
When a guest orders through DoorDash, the relationship — their name, email, and habits — largely belongs to the app. With your own storefront, every order builds a customer list you own and can market to.
Discovery is fine — dependence isn't
Use marketplaces to get found if you like. But the orders you can drive yourself shouldn't carry a permanent cut. Make direct your default and treat the apps as a bonus, not your livelihood.
Restaurant Platforms vs DoorDash, line by line
The capabilities that matter for a restaurant that wants to own its growth — compared fairly.
- Ordering commission
Marketplace commission ranges are widely published; check current rates for your market.
0% on direct ordersTypically 15–30% per orderOrdering commission
Marketplace commission ranges are widely published; check current rates for your market.
Restaurant Platforms
0% on direct ordersDoorDash
Typically 15–30% per order - Who owns the customer
On a marketplace, the guest's data and re-marketing largely belong to the app, not your restaurant.
You do — name, email, historyThe marketplace owns the relationshipWho owns the customer
On a marketplace, the guest's data and re-marketing largely belong to the app, not your restaurant.
Restaurant Platforms
You do — name, email, historyDoorDash
The marketplace owns the relationship - Direct online ordering on your own site
Marketplaces are a directory you list inside, not your own branded storefront.
IncludedNot includedDirect online ordering on your own site
Marketplaces are a directory you list inside, not your own branded storefront.
Restaurant Platforms
IncludedDoorDash
Not included - Your own branded websiteIncludedNot included
Your own branded website
Restaurant Platforms
IncludedDoorDash
Not included - Loyalty & rewards you control
Any loyalty lives inside the marketplace, tied to its account — not yours.
IncludedNot includedLoyalty & rewards you control
Any loyalty lives inside the marketplace, tied to its account — not yours.
Restaurant Platforms
IncludedDoorDash
Not included - Guest CRM (a customer list you keep)IncludedNot included
Guest CRM (a customer list you keep)
Restaurant Platforms
IncludedDoorDash
Not included - AI restaurant managerIncludedNot included
AI restaurant manager
Restaurant Platforms
IncludedDoorDash
Not included - Catering & large-order quotesIncludedNot included
Catering & large-order quotes
Restaurant Platforms
IncludedDoorDash
Not included - Marketing automation (your audience)
You can only market to your own guests if you actually own their contact details.
IncludedNot includedMarketing automation (your audience)
You can only market to your own guests if you actually own their contact details.
Restaurant Platforms
IncludedDoorDash
Not included - Contracts & lock-inNo lock-in — cancel anytimeYou depend on their app for orders
Contracts & lock-in
Restaurant Platforms
No lock-in — cancel anytimeDoorDash
You depend on their app for orders - SetupWe migrate your menu — live fastList on their platform
Setup
Restaurant Platforms
We migrate your menu — live fastDoorDash
List on their platform
Comparisons reflect publicly available information and typical setups; check each provider for current details.
Move over without missing a beat
You don't have to rebuild anything. We bring your menu and customers across, and you keep serving the whole time.
We move your menu for you
Send us your current menu and we'll set up your branded ordering site — items, photos, prices, and modifiers. You don't start from a blank screen.
Bring your customers with you
Already have a customer list? Import it and pick up loyalty and marketing right where you are. Every new order keeps building the list you own.
No downtime, no risk
Keep taking orders the way you do now while we get you set up. Flip the switch when you're ready — and cancel anytime, no lock-in.
See what you'd keep with 0% commission
Run your real numbers in the savings calculator, or watch the whole platform on a live restaurant. Then decide for yourself.
0% ordering commission · You own your customers · Cancel anytime